Responsive Design is Essential to any Modern Website or Web Application

Custom User Experiences



Modern Responsive Website Design

In an increasingly mobile world, people are more likely to do their shopping and product research from their mobile devices. This means not only does your web page need to look good on a desktop computer, but it needs to look just as good on the small sized screens of mobile devices.

Mobile Friendliness and Search Engine Optimization(SEO)

You might notice that on Google Search Console(as well as some other search engine consoles and SEO tools) there exists an entire section dedicated to mobile device friendliness. The search engine crawler bots analyze the content of your page as well as the styles, and verify whether all the information fits appropriately on a mobile device screen.

It certainly cannot be denied that mobile friendliness influences how our web or product page might rank in search results. If your website doesn't work well on mobile devices, it will be difficult to take your website or web application to the next level.

Mobile Friendliness

There probably exists a large number of possible solutions for the desktop and mobile friendly website and software design problem. Some much better than others. Some firms go as far as having two total separate web pages(sometimes entire duplicate domains), one for mobile devices, and one for traditional computer displays.

Responsive Design

While it might seem reasonable to have separate pages for separate device types, and it certainly was reasonable some time ago. But in the modern technological age, there exist a far less painful way, one we like to call responsive design.

The problem with the above approach is the amount of work it takes to maintain separate variants of each individual page. While it might not seem like a lot of work initially, it certainly will begin to be troublesome as your website or application grows. As an experienced software engineer, duplicates of anything raises what we call a smell. A good design and engineering pattern means that anything that might be duplicated is extracted. This not only means that we are less likely to introduce bugs between the different variants of each page, but it also insures each page will be rendered efficiently in the users web browser.

Stylesheets not Code

In modern reality, it is the responsibility of the CSS stylesheets to determine how the HTML elements in our web page get rendered and displayed to the end-user. Using concepts like media queries and flexbox display, we can design a website page that is rendered the in the way that looks best for the current view size.

When we use CSS stylesheets to engineer a responsive website design, we don't have to worry about code changes creating defects in the user interface(UI) layout. The responsive website design pattern clearly segregates the responsibilities of the HTML web page and the CSS stylesheets.

Not only does a responsive website design pattern ensure that the page renders appropriately on individual statically sized displays, it also rerenders the page layout if the browser window is resized.

Why it Matters

A responsive website design pattern ensures that the content on a web page will look good no matter what device the website user is visiting from. By using responsive website design patterns, we clearly segregate the responsibilities of the HTML web page and the CSS stylesheets.

When combined with good website structure and search engine optimizations like microdata, we can get our web pages in front of the right people, and take our digital presence to the next level.

If you would like to learn more about techniques like responsive website design and microdata, or to otherwise submit feedback, please feel free to reach out and let us know.

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